Progetti di Ateneo
- Codice Progetto o altro Identificativo
- SA-0100063/FRea
- Denominazione Progetto
- From Fictitious to Real hotel ideas for innovative forms of tourism – FRea
- Acronimo
- FRea
- Tipologia di finanziamento
- Pubblica
- Tipologia ambito della fonte di finanziamento
- Europeo
- Fonte di finanziamento
- Programma Interreg IPA South Adriatic 2021-2027
- Sottoprogramma/ASSE /Misura/Azione/Linea di finanziamento
- Programme priority: PA 4. A more social South Adriatic programme area Specific objective: S.O.4.2: Enhancing the role of culture and sustainable tourism in economic development, social inclusion and social innovation
- Referente Scientifico (nome e cognome)
- Sandra De Iaco
- Compagine Progettuale
- University of Salento; Regional Development Agency of Molise Region – Sviluppo Italia Molise S.p.A. (Molise); People in Focus (AL); New Horizon (MNE)
- Data inizio
- 01/02/2024
- Data fine
- 02/01/2025
- Sito Web
- https://sites.google.com/unisalento.it/frea
- Keywords
- workation – tourism innovation – model of services
- Abstract
- The overall objective of the project consists of improving the ability in developing an innovative form of tourism, known as workation, which is characterized by economic and social effects. This form of tourism receptivity, which combines work and vacation, deserves the proper expansion in the cross-border territories at local level, taking advantage of digital innovations and facing some cultural disparities (expected change), related to low knowledge of the target markets, needs of supporting tools (services) and weak networks among operators. The output consists of a joint work plan, including a toolbox of services and joint actions which will be necessary for those tourism operators who will be interested in developing the workation segment.
- Ambito tecnologico produttivo
- Settore Turismo
- Allegati
- Axis4_FREA.pdf