University Of Salento

Master's Degree in COMMUNICATION, DIGITAL MEDIA, JOURNALISM

Degree course in italian: COMUNICAZIONE, MEDIA DIGITALI, GIORNALISMO
Degree course: COMMUNICATION, DIGITAL MEDIA, JOURNALISM
Title: Master's Degree
MIUR Class: Informazione e sistemi editoriali - LM-19 R (DM270)
Length: 2 years
Credits: 120
Department: HUMANITIES
Website: https://www.studiumanistici.unisalento.it/guida-alla-didattica/comunicazione-media-lm-19
Language: ITALIAN
Location: Lecce-
Academic year: 2025/2026
Type of access/Available places: Free access course
Career opportunities: 2.5.1.5.3 - Specialisti nella commercializzazione nel settore delle tecnologie dell’informazione e della comunicazione
2.5.1.6.0 - Specialisti delle pubbliche relazioni, dell'immagine e professioni assimilate
2.5.4.1.3 - Redattori di testi per la pubblicità
2.5.4.1.4 - Redattori di testi tecnici

Course description
Course modules

Course description

The master's degree course in "Communication, digital media and journalism" is intended to complete the educational path started with the three-year degree in Communication Sciences (L20) and offers three-year graduates - in Communication Sciences as well as other courses of study at the University of Salento and other universities - a specialization in the fields of professions pertaining to the class "Information and editorial systems" (LM-19).
The course is divided into two curricula - "Digital media and journalism" and "Digital media and publishing" and aims to train graduates with advanced level professionalism, and which integrates the new skills and competences linked to the digital world, to operate in the public and private information and communication system and assume roles of responsibility in companies operating in the sectors of digital media, publishing and journalism.

To access the LM-19 course in Communication, digital media, journalism, it is necessary to have obtained a degree in one of the degree classes ex DM 270/04, ex DM 509/99 or in other previous systems, or another qualification obtained abroad recognized as suitable.

It is also required to possess one of the following curricular requirements:
1) to have obtained the access qualification in one of the following degree classes ex DM 270 (or equivalent qualifications in previous systems or, if obtained abroad, recognized as suitable):
- Cultural heritage (L-1)
- Disciplines of figurative arts, music, entertainment and fashion
(L-3)
- Philosophy (L-5)
- Geography (L-6)
- Literature (L- 10)
- Modern languages and cultures (L-11)
- Linguistic mediation (L-12)
- Legal services sciences (L-14)
- Tourism sciences (L-15)
- Administration and organisation sciences (L-16)
- Economics and business management sciences (L-18)
- Education and training sciences (L-19)
- Communication sciences (L-20)
- Psychological sciences and techniques (L-24)
- Information sciences and technologies (L-31)
- Economic sciences (L-33)
- Political sciences and international relations (L-36)
- Social sciences for cooperation, development and peace (L-37)
- Social work (L-39)
- Sociology (L-40)
- Statistics (L-41)
- History (L-42)
>
- LMG1 Single-cycle Master's degrees single in Law;
- LM-85 bis Primary education sciences

2) if in possession of a degree belonging to a class other than those indicated in point 1), having obtained:
a) at least 36 CFU in one or more of the following scientific-disciplinary sectors: L-ART/06, L-ART/07, L-FIL-LET/10, L-FIL-LET/11, L-FIL-LET/12, L-LIN/01, L-LIN/12, M-FIL/01, M-FIL/03, M-FIL/05, M-STO/02, M-STO/04, SPS/07, SPS/08;
or
b) at least 36 CFU in one or more of the following scientific-disciplinary sectors: M-DEA/01, M-GGR/01, M-GGR/02, M-PED/01, M-PED/02, M-PED/03, M-PED/04, SPS/01, SPS/02, SPS/03, SPS/04, SPS/06, SPS/09, SPS/11, SECS-P/01, SECS-P/02, SECS-P/07, SECS-P/08, SECS-P/10, IUS/01, IUS/08, IUS/09, IUS/10, IUS/14, IUS/17.

Profile

Specialist in the media, publishing, communication and information sectors

Functions

The functions in the professional contexts of graduates in the LM in question are many:
- editorial work in press offices and communication of public institutions;
- editorial and editorial work in publishing houses;
- editorial work and writing of interviews, investigations, reports related to the various areas of journalistic information for off and online newspapers and for radio and television companies;
- editorial planning;
- storytelling planning of audiovisual content;
- production, revision and editorial editing of texts for communication and advertising agencies;
- production of original texts of an informative and popular nature and production, dissemination and promotion of content and services for the various sectors of the cultural industry;
- preparation of maps information and data management for journalistic information (data journalism) for newspapers and for companies specialized in social media monitoring and data analysis;
- organization and production of information and educational content for companies operating in the sectors of digital media, publishing, journalism and for research structures;
- organization and management of content and formats for the marketing of media companies;
- design of content and services of interactive systems on different devices (PC, smart TV, tablet, etc.);
- creation and management of blogs and social networks.

Skills

Graduates will be able to take on roles that require specific knowledge of the different media systems (with respect to variables such as technological development and advancement, historical-social contexts of reference, expressive characteristics, characteristics and composition of the public); skills in designing and managing content, formats and services of/for the different media systems, including digital platforms and social media; editorial content production and management skills; planning and management skills in audience analysis and market research; planning and management skills in marketing communication and social media marketing campaigns; in-depth knowledge of the information and publishing system and related legal and ethical aspects; journalistic writing skills, with regard to both the editorial, stylistic and rhetorical systems of each media format (print, radio, TV, online) and the specific methods of processing information in the various areas of journalistic discourse; knowledge and skills for the organization and management of press and communication offices.

Sbocco

- Specialists in marketing in the information and communication technology sector
- Specialists in public relations, image and similar professions
- Editors of advertising texts
- Editors of technical texts
- Specialists in multimedia communication;
- Specialists in advertising campaigns and communication plans;
- Specialists in the design and management of coordinated institutional and brand image;
- Specialists in editorial design;
- Specialists in the organization and planning of events;
- External communication managers;
- Internal communication and Intranet managers;
- Image and communication consultants;
- Consultants for training and development of skills;
- Specialists in the organization and management of press offices and communication offices public relations (URP).

After passing all the tests of the training activities included in the study plan, the student, regardless of the number of years of enrollment at the University, is admitted to take the final exam,
To obtain the master's degree, the student must present a thesis developed by the student in an original way under the guidance of a supervisor belonging to the scientific disciplinary sector or responsible for a course present in the student's curricular path. The thesis can be a compilation or research and can be accompanied by a digital product that is an integral part of the final work which consists of the preparation and subsequent presentation, with discussion, of a written paper (degree thesis) on a topic agreed with the supervisor.

DELL'ANNA Maria Vittoria

BANDO DI ACCESSO 2025/2026 AUTOCERTIFICAZIONE