University Of Salento

Bachelor's Degree in DIGITAL MANAGEMENT

Degree course in italian: MANAGEMENT DIGITALE
Degree course: DIGITAL MANAGEMENT
Title: Bachelor's Degree
MIUR Class: Scienze dell'economia e della gestione aziendale - L-18 R (DM270)
Length: 3 years
Credits: 180
Department: MANAGERIAL SCIENCES
Website: https://www.unisalento.it/didattica/cosa-studiare/percorsi/-/dettaglio/corso/LB46R/management-digitale
Language: ITALIAN/ENGLISH
Location: Lecce-
Academic year: 2025/2026
Type of access/Available places: Free access course
Career opportunities: 3.3.1.3.1 - Tecnici dell'acquisizione delle informazioni
3.3.2.1.0 - Tecnici della gestione finanziaria
3.3.3.5.0 - Tecnici del marketing

Course description
Course modules

Course description

The Department of Economics of the University of Salento has activated, starting from the academic year 2018/2019, a new three-year degree course, called 'Digital Management', within the Class L-18 of the degrees in Economics and Business Management.
In this perspective, it is highlighted that the job market, particularly in our country, compared to the European panorama, records strong delays in terms of digital skills and requires competent professional figures, capable of understanding, evaluating and managing the opportunity and the innovative scope of technological change, with a view to repositioning the business and maintaining the best performances over time, but also, inevitably, with a view to transferring technology to the market.
In the first two years, the degree course provides a training path aimed at promoting the acquisition of knowledge in the business, economic, mathematical-statistical and legal fields aimed at the application and management of digital technological innovations. In the third year, the training path is divided into two curricula: economics and management. The economics curriculum is entirely taught in English and aims to promote the acquisition of knowledge on digital innovation strategies and the exploitation of incentives provided by current public policies. The curriculum also offers the opportunity to acquire the knowledge necessary for business financing and data extraction, as well as for the management and regulation of Big Data and digitalization processes with particular reference to the public sector. The management curriculum aims to offer specialized knowledge relating to market positioning and the analysis of new e-business models in the digital age and the related legal and stakeholder protection profiles; the curriculum also provides skills in the re-engineering of organizational processes and the implementation of digital information systems. By promoting the acquisition of skills for the use of data to support company decision-making processes, the curriculum also aims to provide specialized knowledge for the evaluation of public and private financing opportunities for innovative businesses and start-ups.

Admission to the Course is subject to possession of a high school diploma or other equivalent qualification. Logical skills and basic knowledge of English and mathematics are also required. These requirements will be assessed through a specific selective test, based on the outcome of which any additional training obligations will be assigned.

Profile

Information Acquisition Technicians

Functions

The information acquisition technician assists specialists in the research and acquisition of information, that is, applies existing knowledge and tools to track down, locate and acquire useful information for specific needs of companies or organizations and to analyze, organize and present it in a relevant and significant way for the client, using digital tools. He has the functions of finding, coding, classifying, examining and verifying company data.

Skills

Skills associated with the function: The information acquisition technician must be able to collect, analyze and process data from internal and external sources to the company in order to draw up reports and reports. He must be able to apply data and information acquisition and management models, have statistical and quantitative skills. He must be able to identify the relationships between the data collected. Must be able to track down, locate and acquire useful information for specific needs of companies or organizations and to analyze, organize and make it usable in a relevant and significant way for the client.

Sbocco

Information brokers; commercial information consultant.

The final exam, for the achievement of the qualification, consists in the drafting of a written paper that addresses in a timely manner the topic defined at the time of assignment of the thesis by the supervisor;
Through the paper, the student must demonstrate possession of knowledge, skills and abilities required by the specific educational objectives of the course.
The final evaluation also takes into account the student's entire career during the educational path, the times and methods of acquiring university training credits, the evaluations reported in the profit exams and the completion of any training periods abroad as per the current Teaching Regulations.

Double Degree

“Eqrem Çabej” Gjirokastra" (Albania)