- Humanities
- Master's Degree in COMMUNICATION, DIGITAL MEDIA, JOURNALISM (LM78R)
Master's Degree in COMMUNICATION, DIGITAL MEDIA, JOURNALISM (LM78R)
- Degree course in italian
- COMUNICAZIONE, MEDIA DIGITALI, GIORNALISMO (LM78R)
- Degree course
- COMMUNICATION, DIGITAL MEDIA, JOURNALISM (LM78R)
- Title
- Master's Degree
- MIUR Class
- Informazione e sistemi editoriali - LM-19 R (DM270)
- Length
- 2 years
- Credits
- 120
- Department
- HUMANITIES
- Website
- https://www.unisalento.it/didattica/cosa-studiare/corsi-di-laurea-magistrale/-/dettaglio/corso/LM78R/comunicazione-media-digitali-giornalismo
- Language
- ITALIAN
- Location
- Lecce-
- Academic year
- 2025/2026
- Type of access/Available places
- Free access course
- Career opportunities
- 2.5.1.5.3 - Specialisti nella commercializzazione nel settore delle tecnologie dell’informazione e della comunicazione
2.5.1.6.0 - Specialisti delle pubbliche relazioni, dell'immagine e professioni assimilate
2.5.4.1.3 - Redattori di testi per la pubblicità
2.5.4.1.4 - Redattori di testi tecnici
Course description
The course is divided into two curricula - "Digital media and journalism" and "Digital media and publishing" and aims to train graduates with advanced level professionalism, and which integrates the new skills and competences linked to the digital world, to operate in the public and private information and communication system and assume roles of responsibility in companies operating in the sectors of digital media, publishing and journalism.
It is also required to possess one of the following curricular requirements:
1) to have obtained the access qualification in one of the following degree classes ex DM 270 (or equivalent qualifications in previous systems or, if obtained abroad, recognized as suitable):
- Cultural heritage (L-1)
- Disciplines of figurative arts, music, entertainment and fashion
(L-3)
- Philosophy (L-5)
- Geography (L-6)
- Literature (L- 10)
- Modern languages and cultures (L-11)
- Linguistic mediation (L-12)
- Legal services sciences (L-14)
- Tourism sciences (L-15)
- Administration and organisation sciences (L-16)
- Economics and business management sciences (L-18)
- Education and training sciences (L-19)
- Communication sciences (L-20)
- Psychological sciences and techniques (L-24)
- Information sciences and technologies (L-31)
- Economic sciences (L-33)
- Political sciences and international relations (L-36)
- Social sciences for cooperation, development and peace (L-37)
- Social work (L-39)
- Sociology (L-40)
- Statistics (L-41)
- History (L-42)
>
- LMG1 Single-cycle Master's degrees single in Law;
- LM-85 bis Primary education sciences
2) if in possession of a degree belonging to a class other than those indicated in point 1), having obtained:
a) at least 36 CFU in one or more of the following scientific-disciplinary sectors: L-ART/06, L-ART/07, L-FIL-LET/10, L-FIL-LET/11, L-FIL-LET/12, L-LIN/01, L-LIN/12, M-FIL/01, M-FIL/03, M-FIL/05, M-STO/02, M-STO/04, SPS/07, SPS/08;
or
b) at least 36 CFU in one or more of the following scientific-disciplinary sectors: M-DEA/01, M-GGR/01, M-GGR/02, M-PED/01, M-PED/02, M-PED/03, M-PED/04, SPS/01, SPS/02, SPS/03, SPS/04, SPS/06, SPS/09, SPS/11, SECS-P/01, SECS-P/02, SECS-P/07, SECS-P/08, SECS-P/10, IUS/01, IUS/08, IUS/09, IUS/10, IUS/14, IUS/17.
Profile
Specialist in the media, publishing, communication and information sectorsFunctions
The functions in the professional contexts of graduates in the LM in question are many:- editorial work in press offices and communication of public institutions;
- editorial and editorial work in publishing houses;
- editorial work and writing of interviews, investigations, reports related to the various areas of journalistic information for off and online newspapers and for radio and television companies;
- editorial planning;
- storytelling planning of audiovisual content;
- production, revision and editorial editing of texts for communication and advertising agencies;
- production of original texts of an informative and popular nature and production, dissemination and promotion of content and services for the various sectors of the cultural industry;
- preparation of maps information and data management for journalistic information (data journalism) for newspapers and for companies specialized in social media monitoring and data analysis;
- organization and production of information and educational content for companies operating in the sectors of digital media, publishing, journalism and for research structures;
- organization and management of content and formats for the marketing of media companies;
- design of content and services of interactive systems on different devices (PC, smart TV, tablet, etc.);
- creation and management of blogs and social networks.
Skills
Graduates will be able to take on roles that require specific knowledge of the different media systems (with respect to variables such as technological development and advancement, historical-social contexts of reference, expressive characteristics, characteristics and composition of the public); skills in designing and managing content, formats and services of/for the different media systems, including digital platforms and social media; editorial content production and management skills; planning and management skills in audience analysis and market research; planning and management skills in marketing communication and social media marketing campaigns; in-depth knowledge of the information and publishing system and related legal and ethical aspects; journalistic writing skills, with regard to both the editorial, stylistic and rhetorical systems of each media format (print, radio, TV, online) and the specific methods of processing information in the various areas of journalistic discourse; knowledge and skills for the organization and management of press and communication offices.Sbocco
- Specialists in marketing in the information and communication technology sector- Specialists in public relations, image and similar professions
- Editors of advertising texts
- Editors of technical texts
- Specialists in multimedia communication;
- Specialists in advertising campaigns and communication plans;
- Specialists in the design and management of coordinated institutional and brand image;
- Specialists in editorial design;
- Specialists in the organization and planning of events;
- External communication managers;
- Internal communication and Intranet managers;
- Image and communication consultants;
- Consultants for training and development of skills;
- Specialists in the organization and management of press offices and communication offices public relations (URP).
To obtain the master's degree, the student must present a thesis developed by the student in an original way under the guidance of a supervisor belonging to the scientific disciplinary sector or responsible for a course present in the student's curricular path. The thesis can be a compilation or research and can be accompanied by a digital product that is an integral part of the final work which consists of the preparation and subsequent presentation, with discussion, of a written paper (degree thesis) on a topic agreed with the supervisor.
Course modules
MEDIA DIGITALI E GIORNALISMO
Course's rulesHUMANISTIC CIVILIZATION AND THE COMMUNICATION SOCIETY (L-FIL-LET/08)
6 credits - Related/Supplementary - Optional [Code: A007173]
RELIGIOUS COMMUNICATION AND MEDIA (L-FIL-LET/06)
6 credits - Related/Supplementary - Optional [Code: A008647]
WEB AND SOCIAL MEDIA LAW (IUS/20)
6 credits - Related/Supplementary - Optional [Code: A007174]
DIRITTO DELL'INFORMAZIONE E DELLA COMUNICAZIONE (IUS/10)
6 credits - Characterizing - Optional [Code: A002565]
PRIVATE LAW OF INFORMATION (IUS/01)
6 credits - Characterizing - Optional [Code: A007169]
THEORIES AND LANGUAGES OF DIGITAL MEDIA (L-LIN/01)
6 credits - Characterizing - Optional [Code: A007164]
CULTURAL JOURNALISM (L-FIL-LET/11)
6 credits - Characterizing - Optional [Code: A007165]
ENGLISH FOR JOURNALISM AND DIGITAL COMMUNICATION (L-LIN/12)
6 credits - Characterizing - Compulsory [Code: A007171]
COPYWRITING LAB (NN)
3 credits - Other - Optional [Code: A008648]
DIGITAL STORYTELLING LAB (NN)
3 credits - Other - Optional [Code: A008649]
JOURNALISTIC WRITING WORKSHOP (SPS/08)
3 credits - Other - Compulsory [Code: A007172]
SOCIAL MEDIA MANAGEMENT LAB (SPS/08)
3 credits - Other - Optional [Code: A008651]
Freedom of Information and Criticism in Comparative Perspective (IUS/02)
6 credits - Related/Supplementary - Optional [Code: A008659]
SPECIALIST LANGUAGES OF ITALIAN FOR PUBLISHING AND JOURNALISM (L-FIL-LET/12)
6 credits - Characterizing - Optional [Code: A008859]
DIGITAL METHODS AND TOOLS FOR COMMUNICATION (ING-INF/05)
6 credits - Characterizing - Compulsory [Code: A007167]
SEMIOTICS OF CINEMA AND AUDIOVISUALS (M-FIL/05)
6 credits - Characterizing - Optional [Code: A007166]
SOCIOLOGY OF THE JOURNALISTIC WRITING AND ON LINE COMMUNICATION (SPS/08)
6 credits - Characterizing - Compulsory [Code: A005532]
HISTORY OF JOURNALISM AND DIGITAL MEDIA (M-STO/04)
6 credits - Characterizing - Compulsory [Code: A007170]
TRAINING PERIOD (NN)
6 credits - Other - Compulsory [Code: 03828]
CORPORATE COMMUNICATION AND WEB REPORTING (SECS-P/07)
6 credits - Characterizing - Optional [Code: A007177]
FILM AND TELEVISION CRITICISM (L-ART/06)
6 credits - Characterizing - Compulsory [Code: A007168]
GEOGRAPHY OF RISK AND CHANGE (M-GGR/02)
6 credits - Characterizing - Optional [Code: A007178]
Business journalism (SECS-P/04)
6 credits - Related/Supplementary - Optional [Code: A004481]
CRIMINAL JUSTICE AND MEDIA (IUS/16)
6 credits - Related/Supplementary - Optional [Code: A007181]
MUSIC PUBLISHING AND JOURNALISM LABORATORY (M-PED/01)
3 credits - Other - Compulsory [Code: A008652]
WEB RADIO AND PODCASTING WORKSHOP (SPS/08)
3 credits - Other - Compulsory [Code: A008653]
DIGITAL MARKETING (SECS-P/08)
6 credits - Characterizing - Optional [Code: A005021]
MEDIA, DISSEMINATION OF SCIENCE, SCIENTIFIC JOURNALISM (SPS/08)
6 credits - Characterizing - Compulsory [Code: A007180]
FINAL EXAM (PROFIN_S)
12 credits - Language/Final Exam - Compulsory [Code: A000333]
PSYCHO-PEDAGOGY OF MUSICAL COMMUNICATION (M-PED/01)
6 credits - Related/Supplementary - Optional [Code: A007182]
TECNICHE DELLA COMUNICAZIONE SPORTIVA (SPS/08)
6 credits - Characterizing - Compulsory [Code: A005908]
TRAINING PERIOD (NN)
6 credits - Other - Compulsory [Code: 03828]
MEDIA DIGITALI ED EDITORIA
Course's rulesHUMANISTIC CIVILIZATION AND THE COMMUNICATION SOCIETY (L-FIL-LET/08)
6 credits - Related/Supplementary - Optional [Code: A007173]
RELIGIOUS COMMUNICATION AND MEDIA (L-FIL-LET/06)
6 credits - Related/Supplementary - Optional [Code: A008647]
PUBLIC DIMENSION OF HISTORICAL KNOWLEDGE AND COMMUNICATION (M-STO/04)
6 credits - Characterizing - Compulsory [Code: A008863]
COPYRIGHT AND ARTIFICIAL INTELLIGENCE (IUS/01)
6 credits - Characterizing - Compulsory [Code: A008862]
WEB AND SOCIAL MEDIA LAW (IUS/20)
6 credits - Related/Supplementary - Optional [Code: A007174]
PUBLISHING AND LITERATURE (L-FIL-LET/11)
6 credits - Characterizing - Optional [Code: A008860]
THEORIES AND LANGUAGES OF DIGITAL MEDIA (L-LIN/01)
6 credits - Characterizing - Optional [Code: A007164]
ENGLISH FOR JOURNALISM AND DIGITAL COMMUNICATION (L-LIN/12)
6 credits - Characterizing - Compulsory [Code: A007171]
COPYWRITING LAB (NN)
3 credits - Other - Optional [Code: A008648]
DIGITAL STORYTELLING LAB (NN)
3 credits - Other - Optional [Code: A008649]
JOURNALISTIC WRITING WORKSHOP (SPS/08)
3 credits - Other - Compulsory [Code: A007172]
SOCIAL MEDIA MANAGEMENT LAB (SPS/08)
3 credits - Other - Optional [Code: A008651]
EDITORIAL TECHNIQUE AND DESIGN LABORATORY (NN)
3 credits - Other - Compulsory [Code: A008864]
Freedom of Information and Criticism in Comparative Perspective (IUS/02)
6 credits - Related/Supplementary - Optional [Code: A008659]
SPECIALIST LANGUAGES OF ITALIAN FOR PUBLISHING AND JOURNALISM (L-FIL-LET/12)
6 credits - Characterizing - Optional [Code: A008859]
DIGITAL METHODS AND TOOLS FOR COMMUNICATION (ING-INF/05)
6 credits - Characterizing - Compulsory [Code: A007167]
SOCIOLOGY OF THE JOURNALISTIC WRITING AND ON LINE COMMUNICATION (SPS/08)
6 credits - Characterizing - Compulsory [Code: A005532]
HISTORY OF PRINTING AND PUBLISHING AND DIGITAL PUBLISHING (M-STO/08)
6 credits - Characterizing - Optional [Code: A008861]
TRAINING PERIOD (NN)
6 credits - Other - Compulsory [Code: 03828]
CORPORATE COMMUNICATION AND WEB REPORTING (SECS-P/07)
6 credits - Characterizing - Optional [Code: A007177]
FILM AND TELEVISION CRITICISM (L-ART/06)
6 credits - Characterizing - Compulsory [Code: A007168]
DYNAMICS OF THE PUBLIC SPHERE IN THE DIGITAL AGE (SPS/08)
6 credits - Characterizing - Compulsory [Code: A008654]
Business journalism (SECS-P/04)
6 credits - Related/Supplementary - Optional [Code: A004481]
CRIMINAL JUSTICE AND MEDIA (IUS/16)
6 credits - Related/Supplementary - Optional [Code: A007181]
MUSIC PUBLISHING AND JOURNALISM LABORATORY (M-PED/01)
3 credits - Other - Compulsory [Code: A008652]
WEB RADIO AND PODCASTING WORKSHOP (SPS/08)
3 credits - Other - Compulsory [Code: A008653]
MANAGEMENT OF COMMUNICATION COMPANIES (SECS-P/08)
6 credits - Characterizing - Optional [Code: A008655]
DIGITAL MARKETING (SECS-P/08)
6 credits - Characterizing - Optional [Code: A005021]
MEDIA, DISSEMINATION OF SCIENCE, SCIENTIFIC JOURNALISM (SPS/08)
6 credits - Characterizing - Compulsory [Code: A007180]
FINAL EXAM (PROFIN_S)
12 credits - Language/Final Exam - Compulsory [Code: A000333]
PSYCHO-PEDAGOGY OF MUSICAL COMMUNICATION (M-PED/01)
6 credits - Related/Supplementary - Optional [Code: A007182]
TRAINING PERIOD (NN)
6 credits - Other - Compulsory [Code: 03828]