Degree course name in English: Public, Economic and Institutional Communication
Degree course name in Italian: Comunicazione pubblica, economica e istituzionaleLevel of qualification: Master’s Degree Programme
Department: STUDI UMANISTICI - HUMANITIES
N° Credits: 120
International program: No
Type of program:
International partners:
none
Language:
- ITALIAN
Edificio Ex Sperimentale Tabacchi (Via Calasso n. 3, 73100 Lecce) - LECCE
The Master’s Degree Programme in Public, Economic and Institutional Communication represents the natural completion of the higher education project starting from the BA Degree Course in Communication Sciences. The course modules provide students with advanced and interdisciplinary specialization in the economic-juridical, sociological and linguistic areas, helping them to acquire skills for the fields of business, internal and external communication, public and political organizations, and public and business communication. Modules include courses on English Language, Computer Science and internship activities in companies specialized in public and enterprise communication.
Applicants to 1st year must have completed a BA course in Communication Sciences or other approved qualification obtained abroad. Foreign applicants shall undergo an admission interview to assess the adequacy of their preparation and previous studies, as well as their knowledge of English (at least the B1 level of the Common European Framework of Reference). The evaluation criteria and the formation of the assessment panel will be determined by the Course Regulations.
- Management specialists in the Public Administration
- Specialists in public relations, image specialists, and similar professions
- Editors of advertising texts
- Editors of technical texts
- Experts in multimedia communication
- Experts in advertising campaigns and communication plans
- Experts in the creation and management of the corporate and brand image
- Event organization and planning experts
- Person responsible for external communication
- Person responsible for internal communication and the Intranet
- Image consultants and Communication consultants
- Training consultants and Skill enhance consultants
- Experts in organization and management of Press Offices and Public Relations Offices
The final exam consists in writing a thesis of at least 150.000 characters under the guidance of a supervisor, who will help candidates to choose the topic of their dissertations. If candidates decide to write a research thesis or an experimental one, they can also produce a digital product.
1st year - 2020 / 2021
- DEMOCRACY AND PUBLIC OPINION: THEORY AND HISTORY (SPS/01) 6 credits - Not Mandatory
- PRIVATE LAW AND COMMUNICATIVE PROCESSES 12 credits - Mandatory
- PRIVATE LAW AND COMMUNICATIVE PROCESSES-MODULE ‘A’ 6 credits
- PRIVATE LAW AND COMMUNICATIVE PROCESSES-MODULE ‘B’ 6 credits
- COMPUTER SCIENCE (INF/01) 6 credits - Mandatory
- ICT FOR LAW AND DIGITAL MEDIA (IUS/20) 6 credits - Not Mandatory
- ENGLISH LANGUAGE AND TRANSLATION (L-LIN/12) 6 credits - Mandatory
- GENERAL LINGUISTICS (L-LIN/01) 12 credits - Mandatory
- LOGIC, RHETORIC AND LEGAL LANGUAGE (IUS/20) 6 credits - Not Mandatory
- SOCIOLOGY OF LAW AND SOCIAL CHANGE (SPS/12) 6 credits - Mandatory
- SOCIOLOGY OF JOURNALISTIC WRITING AND ONLINE COMMUNICATION (SPS/08) 12 credits - Mandatory
- THEORY OF SIGNS AND LANGUAGE (M-FIL/05) 6 credits - Mandatory
2nd year - 2021 / 2022
- ELECTIVES (NN) 8 credits - Mandatory
- ADMINISTRATIVE LAW (IUS/10) 6 credits - Mandatory
- ECONOMICS OF MEDIA AND ICT 12 credits - Mandatory
- ECONOMICS OF MEDIA AND ICT-MODULE ‘A’ 6 credits
- ECONOMICS OF MEDIA AND ICT-MODULE ‘B’ 6 credits
- BUSINESS JOURNALISM (SECS-P/04) 6 credits - Mandatory
- FINAL DEGREE EXAM (PROFIN_S) 18 credits - Mandatory
- INTERNSHIP (NN) 4 credits - Mandatory
Academic coordinator: Prof. Stefano Cristante
Staff coordinator: Anna Maria Giannuzzi
Course webpage (in Italian)
